Professional Resume

Plan and execute the company's overall marketing plan to meet business objectives.

Lead and execute the development of marketing of new and existing products and projects.

Support Centre of Excellence in overview and guidance.

Pre-opening of Accor's lifestyle properties - Novotel and Mercure Singapore on Stevens. 

Responsible for marketing, communications, budget planning, event planning, public relations, collateral creation and social media. Total media coverage of over 1.2-billion circulation and readership.

Led corporate social responsibility and sustainability team.

Major rebranding involving internal and external communications, traditional media, public relations, partnerships, events, digital marketing and social media marketing. Achieved 7.5-million print circulation and reached 12-million people on social media.

Finalist for STB Enterprise Excellence: Best Marketing Idea.

Led corporate social responsibility and sustainability team.