Next Jen Campaign

Singapore, April 2016 - Recognised by the Singapore Tourism Board as a Best Marketing Award Nominee.

Travelling for business can get so tedious. Vacations are more tiring than they are inspiring. The new and refreshing Hotel Jen Tanglin Singapore created a campaign to shake things up by dedicating the refurbished space to discover "what's next?".

The hotel collaborated with Nuffnang to arrange for 145 influencers to join in the conversation.

The story of local creativity and culture has always been an integral part of the brand identity. #NextJen was born from a desire to have an ongoing program of events that offers artist and entrepreneurs a creative space at the hotel.

By curating and nurturing partnerships with passionate individuals and groups around Southeast Asia, we gave an opportunity to showcase talents and products. In turn, they provide enriching and inspiring experiences for our guests, making a truly unique stay - unmatched by other hotels.

The Next Jen hotel feature film is a visual treat of pop colours with upbeat tempo, inviting guests to be part of a new concept, making the hotel a platform for a new generation.

Creative Director: Corey Cruz

Associate Creative Director: Knox Balbastro

Marketing Director: Charlotte Mary Rose